Further to the news tipped here on ABBAMAIL first about the new ABBA GOLD
box, below is a press release from Universal about the box series.
You will read in the release the idea did not originate in Sweden. I can also assure you that there will be nothing new in this box that you don't already have - if you have the ABBA GOLD CD, MORE ABBA GOLD CD and ABBA GOLD DVD - except, of course, new liner notes by Carl Magnus Palm. However, those are abbreviated notes.
So, for those who don't yet have the DVD, maybe this would be a nice way to
get it!
Thanks to ABBAMAILer Jeffrey de Hart, Stockholm Sweden
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UNIVERSAL MUSIC INTERNATIONAL LAUNCHES MAJOR NEW CATALOGUE PRODUCT LINES
New offerings underpinned by detailed international market research study
LONDON, 8 SEPTEMBER, 2003 - A series of new innovative music product lines, underpinned by in-depth market research, are being launched by Universal Music International from mid-September 2003 onwards. The audio / video products feature key Universal artists including ABBA, Jimi Hendrix, Bob
Marley, Marvin Gaye, Mötley Crüe and The Cure.
The new product lines, commencing with the launch of 2xCD Special Edition
Best Of's and Deluxe Sound + Vision, are the culmination of a detailed
qualitative market research study, surveying music consumers in Europe's
three largest music markets: the UK, France and Germany. The study,
conducted during March 2003 by RPM Research, set out to investigate consumer motivation to buy back catalogue, gauge reactions to several proposed new catalogue concepts and identify preferences in terms of artists, content and packaging.
Bert Cloeckaert, Senior VP, Strategic Marketing & Commercial Affairs said,
"It is no secret that the already highly competitive music catalogue market
is coming under increasing pressure at retail from other entertainment
products like DVD and videogames. To address this, we have adopted an
extensive FMCG, research-led approach to our new catalogue products - a
rarely utilised tactic for music marketing.
Julian Huntly, VP, Catalogue Marketing added, "We know the calibre of our
key catalogue artists isn't in question, but we felt there was scope for
improving the way they are packaged and marketed. Rather than making
assumptions about product development based on previous successes, our
research has given us an excellent understanding of what does and doesn't
appeal to music fans. This has allowed us to refine our new product lines
and leave nothing to chance, which in turn increases retailer confidence in
a crowded marketplace."
The new product offerings comprise:
2xCD Special Edition Best Ofs
Offering excellent value for money alongside exclusive content in some
cases, 2xCD Special Edition Best Of releases are expanded 'greatest hits'
albums containing two CD's - the original 'best of' album and a bonus CD
featuring up to ten additional tracks ranging from additional hit songs to live or acoustic performances. These albums are packaged in a standard 2CD
'Brilliant' box.
Scheduled for release from 22 September, 2003, 2xCD Special Edition Best Of
albums centre on top selling, proven greatest hits releases from artists
including Bob Marley, The Cranberries, Suzanne Vega, Marvin Gaye, Def
Leppard, Dire Straits, INXS, The Cure and ABBA. The suggested retail price
is £15.99 in the UK and Euro19.99 - Euro21.99 in Europe.
Deluxe Sound + Vision
A unique, high quality product spanning two CDs and a bonus DVD, Deluxe
Sound + Vision releases provide an in-depth overview of a classic artist's
career. Up to forty of the artists' best known songs on a two-CD anthology
are complemented by a DVD featuring promotional videos and live performances, interactive menus, a biography, a discography with tracklists
and web links.
Deluxe Sound + Vision releases are packaged in a DVD-sized digipack housed
in a slipcase, also containing an extensive, full-colour booklet containing a biography, discography, lyrics and photos.
The first Deluxe Sound + Vision products are set for international release
from 20 October, 2003, at a suggested retail price of £24.99 in the UK and
Euro32.99 - Euro34.99 in Europe. Initial offerings including ABBA's Gold, Bob
Marley's Legend, Jimi Hendrix's Blue Wild Angel - Live At The Isle Of Wight,
Mötley Crüe's Loud As F@*k and INXS' The Years.
Further new products, drawing on the research findings, are in development
and are expected to launch throughout 2004.
- ENDS -
Note to Editors:
Universal Music International
Universal Music International is a division of Universal Music Group, the world's leading music company with wholly owned record operations or licensees in 71 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations.
Universal Music Group consists of record labels Decca Record Company,
Deutsche Grammophon, Interscope Geffen A&M Records, Island Def Jam Music
Group, Lost Highway Records, MCA Nashville, Mercury Records, Motown Records, Philips, Polydor, Universal Records, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company
subsidiaries around the world. The Universal Music Group owns the most
extensive catalogue of music in the industry, which is marketed through two
distinct divisions, Universal Music Enterprises (in the U.S.) and Strategic
Marketing & Commercial Affairs (outside the US).
Universal Music Group is a unit of Vivendi Universal, a global media and
communications company.