From the Svenska Dagbladet website:
http://www.e24.se/dynamiskt/klacksparkar/did_15678710.asp
ABBA gave in for the nagging
You have to have faith to believe in your idea to win. This fact is known by
the entrepreneurs Ewa Wigenheim-Westman and Ulf Westman, the entrepreneurs
that had to fight for a long time to start the ABBA museum in Stockholm.
Both of them are working in the music business, Ewa as a singer and Ulf as a
record company manager and ABBA have been following them throughout life.
The couple had the idea of the ABBA museum several years ago.
- It feels like all of the experience we’ve been gathering during our
lifetime is brought to a close in the ABBA museum, and that’s why the idea
comes so natural, Ewa Wigenheim-Westman says. It also comes as a bonus to be
able to work with their biggest mutual interest – music.
- We’ve been growing up with ABBA. Everyone born before 1974 has in a way
practically been living with ABBA, Ulf Westman says.
- ABBA have so very much. Their music is fantastic to sing, and I’ve been
singing Dancing Queen on stage for as long as I can remember. I like the
complexity. There’s noone who won’t dance when ABBA is played at a disco.
Everyone can find something they like in their music, Ewa continues.
Fans from all over the world are calling already. Many are asking when the
museum is opening, and others want to donate their ABBA related possessions.
Ulf Westman tells about a fan who sent DVD:s with almost every TV recording
ever done with ABBA all over the world.
- It was a incredible to get access to such a great database.
Media have been very interested. After only three days the news was
published in more than 700 channels all over the world, and Ewa and Ulf were
giving interviews for BBC World as well as several American and Australian
radio channels.
- I don’t think we Swedes actually understand how big ABBA are worldwide.
Only The Beatles and Elvis have sold more records, Ulf says.
For the entrepreneurs Wigenheim-Westman the ABBA museum is a dream come
true.
- It’s a once in a lifetime project, and it is fantastic to do this, Ulf
says.
The fact that it was him and Ewa who got the okay from the “ABBA:s” was a
result of a long-time effort, and also for providing a thoroughly worked-out
plan, he says. And also for being right in time.
Three years ago they presented the idea for Benny Andersson, with whom Ewa
earlier has been working as a PR-consultant, but the answer was no.
- But we didn’t give up, so Benny finally agreed to ask the other three
“ABBA:s”, and then it was just a short while until we did have a Go!
The museum will open in 2009, and the ticket sales start in 2008. The vision
is to become an established attraction that is marked on the maps all over
the world.
A ticket will cost 150-200 SEK, and they estimate to have about 500 000
visitors a year.
- When you exit the museum you’re going to desire to enter once again. To be
pleased we want it to be a constantly living museum, Ulf Westman says.
Published on Svenska Dagbladet website, June 5th 2007
By Ann-Louise Larsson
Translated to English by Tony Becker
Thanks to ABBAMAILer Tony Becker, Helsingborg, Sweden